The Elements Of Social Media Style

Nearly a century ago, William Strunk Jr. penned a treatise on writing that has defined the craft for generations. As recently as 2011, Time magazine ranked the revised and expanded version of “The Elements of Style,” co-authored by E.B. White, among the 100 best and most influential nonfiction books.

But in the past decade, the expectations of readers have changed as technology has advanced. The art of writing has evolved to fulfill their expectations. To excel in this online era, communicators must learn to write for the platforms that readers use today. They must practice “The Elements of Social Media Style.”

ElementsOfSocialMediaStyle
Through my company Tabula Rasa Media, I explored this intersection between traditional and modern communications in a presentation to a global communications consultancy in Washington, D.C. A mix of lectures and interactive exercises, the class covered three broad aspects of writing — composition, creativity and courtesy (online etiquette).

Participants learned how to turn existing content into fresh online material, how to cater their writing toward different social media platforms, and how to coordinate content across those platforms. They also discussed real examples of social media successes and flops that illustrated both effective and flawed writing.

TRM offers this training to corporations, trade associations, nonprofit groups and other organizations. If you are interested, please email me at tabrasamedia@gmail.com.

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