The Essential Guide To Twitter

Twitter is a great medium for promoting your products or information online — if you can get people’s attention. That’s no small feat, according to the research firm Sysomos. It found that nearly three-fourths of tweets are ignored, and the window of opportunity typically closes in less than an hour.

That reality gives you all the more reason to do Twitter right, and “The Essential Guide To Twitter” can help. The guide is chock-full of corporate case studies that cover everything from the Toyota recall and BP oil spill to the Twitter techniques of Major League Baseball and Zappos shoes. You’ll learn why Twitter matters, what makes a good tweeter and much more.

Essential Guide to Twitter